How to do Digital Marketing through Instagram Reels?
Reels are short-form video content that was actively introduced in India in 2020. Reels receive 22% more engagement than regular Instagram video posts or IGTV. The foremost benefit a business will get from standing on Instagram’s explore page and scrolling through reels is BRAND AWARENESS. As per reports, 50% of Instagram users find reels through explore page. They are an effective method to reach an outside audience who doesn’t actually follow your account.
The algorithm of Reels revolves in such a manner that it decides which reels will be shown to which Instagram user.
The reel interaction not only checks how people are engaging with you but also takes into account how your business page is interacting and engaging with the people existing behind the digital cloud and accordingly pushes your video in their Explore and Discovery feed.
There are certain hacks on how to promote through Instagram reels. However gone are the days when advertisements were lined only on products, nowadays brands promote using a customer-centric approach over a product-based approach.
Here are some marketing techniques for Instagram Reels your business.
Keep it short It is mandatory to check that your Instagram reel content shouldn’t exceed the 30-second rule. Otherwise, it will neither permit engagement nor be able to reach maximum eyeballs.
Use Hashtags → Reels get boosted when pumped with the right amount and quality hashtags. If you want your reels to get more views, relevant hashtags will help you climb the Instagrammer’s feed.
Join hands with Influencers→ Influencers have a higher impact on their loyal users. For brands to promote themselves, tie-ups with influencers will always be beneficial, as you have the opportunity to brand and promote yourself through reels without letting viewers feel it is an advertisement. Influencers scale from the nano-level to the mega-level; therefore, with the size and nature of the business, reels promoted by influencers will improve your brand's awareness and build trust.
Know your audience before you film. 61% of Gen Zers spend time on Reels. On an average of 30min, an Instagram user spends time on the app. These metrics reveal that people do spend time on the platform and consume content. However, they don’t like promotional posts or advertisements popping up in between. Henceforth, brands choosing reels to promote their products should keep the choice, taste, preference, and pattern of consuming the content on paper and then frame the words and content accordingly.
Show what they want to watch → People on social media have a very short attention span, so catching their attention is an exercise. With the advent of modernization in marketing, it is advisable to show what pattern of content people prefer instead of showing what you think people should see. Also, as earlier mentioned, people tend to skip those posts that resemble more of an advertisement. Hence, one should avoid spamming the feed.
Consistency is the Key→ catching them when they scroll at the right time to drive more engagement and views. Hence, through insights, you can analyze the amount of high traffic at what time. For a green dashboard, it is advisable to be consistent in posting and active on the app. Also, particular attention should be paid to the timing for posting the content.
Content is king, and so having informative yet appealing content is a must for a business to have a presence on the digital cloud, as people will interact, judge, bounce back, or stay loyal on the basis of the tone flowing amongst digital platforms, which we address as content. Hence the special focus should be paid to managing the communicational words.
When the major crowd spends time on social media, how can you afford to skip the cream? Hey! Mind Huntz is back with plans to get you on board in the social media space. We promise to provide you with various plans for marketing through Instagram that will help boost your fanbase and presence digitally.
